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Website Guidelines
Writing for the Web
Webwriting should be Concise,
Scannable, and Objective.
Rationale - Usability
expert Jakob Nielsen has shown through testing and studies
that Applying
Writing Guidelines to Web Pages can improve Usability
by as much as 159%.
Methods - Write concise,
scannable text using:
- highlighted keywords (use bolded text or color variations)
- meaningful sub-headings that describe the content below
- bulleted lists
- one idea per paragraph (users will skip
over any additional ideas if they are not caught by the
first few words in the paragraph)
- the inverted
pyramid style, starting with the conclusion.
- half the word count (or less) than conventional
writing
Remain objective: remove excessive adjectives
and buzzwords.
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