Bus 260 - Principles of Marketing (Prof. Black)

Introduction | Reference Sources | Indexes & Databases | Writing the Paper

For help with any marketing or business topic please contact the library 's liaison to the University of Southern Maine School of Business, Zip Kellogg tel. 780-4272 or e-mail zkellogg@usm.maine.edu

This guide is intended to help you locate up-to-date information about marketing and will help you assure a methodical and more comprehensive approach to collecting information. It will help you locate summaries and overviews, detailed analyses, current articles, and reliable, credible Internet sites. And, while speaking of the Net...if you're looking only on Google you are missing a lot of good info/data. Looking in the places listed below as well as the Net will assure better results.

In order to find books, journal titles, videos, government documents and other materials held in the University of Maine System consult URSUS, the online catalog. Because journal articles are not individually included in URSUS use a discipline-specific index to find this information (see Resources by Subject). To find materials (generally books) located elsewhere in Maine, check Maine Info Net.

The following topics are linked directly to URSUS, the University's online catalog of books, government reports, and related materials. While it may be tempting to go directly to articles, there are often excellent books, reports, case studies, etc. found here. Tip: it is possible to limit or organize those items you found by date, putting newest ones at the top of the list...

To obtain materials not located at your USM campus, but located using URSUS, click on the Request button on the URSUS screen and enter your name and barcode number (found under the barcode on your USM Card, always beginning with 25022....). Your barcode will first need to be activated at the Circulation Desk in the library.

To find books, journal titles, videos, government documents and other materials not available through the University of Maine System or MaineInfoNet, please check WorldCat.

If the item is not available through the University of Maine System (URSUS) or Maine Info Net you can request it via Interlibrary Loan (ILLiad)

Confused? Contact librarian Zip Kellogg tel. 780-4272 or e-mail zkellogg@usm.maine.edu

Reference books can provide you with a variety of useful information such as definitions of terms, overview articles, statistics at a glance, or other useful background information that helps you plot your course prior to delving into your topic in depth. The following have been chosen as likely to be useful to students in Prof. Jim Black's Bus 260 class, Principles of Marketing.

Business: the Ultimate Resource
POR and LEW Reference HD 38.15 B878

The Blackwell Encyclopedic Dictionary of Organizational Behavior
POR Reference HD 58.7 B57

Cases in Corporate Acquisitions, Buyouts, Mergers, & Takeovers
POR Reference HD 2746.5 C374

The Dictionary of International Business Terms
POR Reference HD 62.4 S54

Encyclopedia of Global Industries
Por Reference HD 2324 E53
Five to ten page synopses of numerous industries ranging from medical to food to media to retail to transportation.

International Directory of Company Histories
Por Reference HD 2721 D 36
Hundreds of two to three page synopses of prominent company histories.

Principal International Businesses
Por Reference HS 17 G335
A directory of major businesses worldwide by country, alphabetically, and by SIC code. Contains basic info like company name, address, phone, number of employees, etc.

Small Business Sourcebook
POR Reference HD 2346 U5 S66

Business Plans Handbook
POR Reference HD 62.7 B865

New England Manufacturers Directory
POR Reference HD 9723 D45

The following indexes and databases have been selected because we believe they are likely to contain excellent information for students in Professor Jim Black's Introduction to Marketing class. If you have any trouble using them contact the liaison to the School of Business, Zip Kellogg (see e-mail address and phone number above).

Because of the lengthy publishing cycle for a book, information in a book is not always current. Periodical articles are current sources of information. There are two main types of periodicals: scholarly and popular. Scholarly periodicals are usually referred to as journals. Articles in journals contain reports of primary research; the articles are written by experts in the field and for other researchers/scholars; use terms and language specific to that discipline; may include graphs, charts, etc. related to the topic; most often are peer reviewed via an editorial board; are published by professional organization or society, university, research centers, scholarly presses; and often include a bibliography. Popular periodical articles contain general information; are written using easily understood language that appeals to a varied audience; are usually written by journalists or others who are not experts in the field; do not include footnotes; may have a limited editorial review board; and often contain glossy photographs. The Finding Articles tutorial provides more information on how to find articles.

Business Source Premier
This is a good general purpose business index, covering such topics as marketing, finance, money and banking, mergers and acquisitions, new technologies, international trade, and more. For many students and faculty alike it is the first place to search for articles in business and trade journals. Many of the cited items are in full text (the entire article shows on your computer screen).

Business and Company Resource Center
The BCRC is actually a collection of databases organized specifically for the business community.  One can search for information about a specific company, about an entire industry, or for current articles about any business or marketing topic.  After the initial search, it's easy to follow links to varied business information, such as company histories, rankings within the industry, business and trade associations related to the search, etc.

Regional Business News
A collection of news stories from several news wire services and current business and trade journals.  Up to the minute articles and briefs from around and nation and the world.

ProQuest Newspapers
For up to date newspaper articles on specific companies, industries, business and marketing trends, etc. Covers the Wall Street Journal, New York Times, Washington Post, Boston Globe, Los Angeles Times, Times of London, Christian Science Monitor, etc.  This is a full-text database.

Standard & Poor's NetAdvantage
This Database includes online access to many of the Standard and Poor's research products and publications, including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, and The Outlook

Wall Street Journal
Index to and full text coverage of the nation's leading business daily from 1984 to the present.

In using resources it is important that they be used ethically and legally. The sources listed here provide assistance in following correct citation methods.

STUDENT ACADEMIC INTEGRITY POLICY
The academic community of the University of Southern Maine recognizes that adherence to high principles of academic integrity is vital to the academic function of the University.

USM has a site license for Endnote, a personal reference database program. The main functions of this program include maintenance of a database of references, downloading references from other databases, using the database to link to references in word-processed document, and generating a bibliography in the correct style for publications. See the Endnote Help for further information.

Citation Styles

Chicago Manual of Style
POR Reference Z253 .U69 2003

Chicago/Turabian Documentation (University of Wisconsin-Madison Writing Center)

Plagiarism

Plagiarism Examples (Indiana University School of Education)

Created by: Zip Kellogg
Created on: 02.12.2007
Last Updated: 02.15.2008