Bus 367 - Marketing Management (Prof. Purdy)

Introduction | Reference Sources | Indexes & Databases | Internet Resources | Writing the Paper

Reference Librarian Zip Kellogg/e-mail zkellogg@usm.maine.edu /tel. 780-4272 would be glad to help you find information at any time.

Professor Warren Purdy's Marketing Management class is an information intensive one. A facility with proprietary library databases, locating experts, and refined searching of the Net will all work to your advantage. Reference Librarian Zip Kellogg is available almost anytime to meet with students individually or in groups.

The following are links to BOOKS through URSUS. There are many more topics than these in URSUS, but here is a start:

To obtain materials not located at your USM, but still within URSUS, you will need to click on the Request button on the URSUS screen and enter your name and barcode number (found under the barcode on your USM Card, which begins with 25022....). Your barcode will need to be activated at the Circulation Desk.

If the item is not available through the University of Maine System (URSUS) or Maine InfoNet you can request it via Interlibrary Loan (Illiad).

Reference Sources

Reference sources are useful tools to obtain background information and to develop a vocabulary of possible search terms. The following are just a few of the print resources available at the University of Southern Maine Libraries.

Ward's Business Directory of U.S. Private and Public Companies
POR Reference HG 4057 A557

Encyclopedia of Global Industries
POR Reference HD 2324 E53

Small Business Sourcebook
POR Reference HD 2346 U5 S66

CQ's State Fact Finder:Rankings Across America
POR Reference HA 214 V36

New England Manufacturers Directory
POR Reference HD 9723 D45

The New Nonprofit Almanac & Desk Reference: Essential Facts and Figures for Managers, Researchers, and Volunteers
POR Reference HD 2769.2 U6 N47

Business Plans Handbook
POR Reference HD 62.7 B865

If you are looking for articles this is the place to be. Here are several databases selected specifically because they are likely to be useful for students in Professor Purdy's Marketing Management course.

Business Source Premier
This is a good general purpose business index, covering such topics as finance, money and banking, mergers and acquisitions, new technologies, international trade, and more. For many students and faculty alike it is the first place to search for articles in business and trade journals. Many of the cited items are in full text (the entire article shows on your computer screen).

Business and Company Resource Center
The BCRC is actually a collection of databases organized specifically for the business community.  One can search for information about a specific company, about an entire industry, or for current articles about any business topic.  After the initial search, it's easy to follow links to varied business information, such as company histories, rankings within the industry, business and trade associations related to the search, etc.

Regional Business News
A collection of news stories from several news wire services and current business and trade journals.  Up to the minute articles and briefs from around and nation and the world.

ProQuest Newspapers
For up to date newspaper articles on specific companies, industries, business trends, etc. Cover s the Wall Street Journal, New York Times, Washington Post, Boston Globe, Los Angeles Times, Times of London, Christian Science Monitor, etc.  This is a full-text database.

EconLit A database of the economic literature produced by the American Economics Association. It covers hundreds of journals, books, disserta tions, working papers, etc. If you are taking classes in economics or are an economics major this database may be of great use to you.

Maine Newsstand
This index helps you find current newspaper articles about Maine business topics, Maine businesses, etc. It covers, among other newspapers, the Portland Press Herald, Maine Sunday Telegram, and the Bangor Daily News. It is a full text database.

Standard & Poor's NetAdvantage
This Database includes online access to many of the Standard and Poor's research products and publications, including Industry Surveys, Stock Reports, Mutual Fund Reports, Bond Reports, Corporation Records, and The Outlook

Internet Resources

U.S. Census Bureau

Yahoo Business links a broad range of links to business info on the Net

Standard Industrial Classification (SIC) Manual
This link allows the user to search the 1987 version of the SIC manual by keyword, to access descriptive information for a specified 2,3,4-digit SIC, and to examine the manual.

North American Industry Classification System (NAICS)
NAICS was developed jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America

Internet Business Resources
Links to a variety of business related internet guides.

Writing Handbooks

Writing is important and a necessary skill in today's competitive job market. A Writer's Reference by Diana Hacker has an online site that may also be helpful.

Plagiarism

In using resources it is important that they be used both ethically and legally. The sources listed here provide assistance in following acceptable academic protocol.

STUDENT ACADEMIC INTEGRITY POLICY
The academic community of the University of Southern Maine recognizes that adherence to high principles of academic integrity is vital to the academic function of the University.

Plagiarism (Indiana University)

Zip Kellogg
Nov. 6, 2007